About Website Management Using Email Campaigns

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Thursday March 11, 2010
 
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Using Email Advertising and Newsletters to Drive Traffic

Driving traffic to your site and maintaining communications with clients and prospects via email is another of the greatest ways to keep interest in your site. Newsletters that announce promotions and provide information to the community can keep interest high. Email advertising to targeted audiences can do the same.

In recent years, SPAM has become an issue, inundating web users with often ludicrous or useless ads. Because SPAM has become such an issue, we have dedicated a special section of this publication to it. But electronic newsletters and other forms of consensual communications remain a great source of traffic to many sites.

Software for sending email to large lists has proliferated in recent years. Templated newsletters and special ads in rich media still today can be very effective.

Building Community Using Email...

What are ways that you can use email to advertise your site and business? What software tools meet your needs? How can you create effective templates for newsletters? What constitutes an effective email advertisement? How can you increase the effectiveness of your ad campaigns? Should you buy mailing lists? How do you target your ads to the proper audience?

This area of the site contains articles, notes, and links to other resources that will help you answer these and other questions.

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Resource Links

Avoiding the Delete Button - How To Make Your Email Campaign Pay Off - Have you noticed? It’s becoming harder and harder to get a good response out of email campaigns. (+info)
Can-Spam flooded my inbox. 3 tips for e-mail marketing - Don't know about the rest of you but the spam received in my email has bINCREASED DRASTICALLY/b since Jan 1 (+info)
ClickZ E-Mail Reference - references for email marketing (+info)
Email Marketing - a collection of articles on using email to promote your site (+info)
Email Marketing Resources - somoe commercially available resources for email marketers (+info)
EVRSOFT: A developer resource - a fairly comprehensive collection of tools, articles, scripts, etc. (+info)
The REAL Truth About Email Marketing - Good info about opt in lists, purchased lists, and SPAM (+info)
Tips Tools and Ideas to Market Your Website - Find an Internet Marketing provider, get the latest Internet marketing news and information, review our beginners guides and access extensive resources and special offers from Internet marketing experts (+info)
WebMarketingEzine - a sister ezine for web marketing resources (+info)
Win Customers by Giving Away Free Information - What is the best way to attract visitors to your site ? Everyone agrees on this point - it is by providing Free Information (+info)

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