Using Email Advertising and Newsletters to Drive Traffic
Driving traffic to your site and maintaining communications with clients and prospects via email is another of the greatest ways to keep interest in your site. Newsletters that announce promotions and provide information to the community can keep interest high. Email advertising to targeted audiences can do the same.
In recent years, SPAM has become an issue, inundating web users with often ludicrous or useless ads. Because SPAM has become such an issue, we have dedicated a special section of this publication to it. But electronic newsletters and other forms of consensual communications remain a great source of traffic to many sites.
Software for sending email to large lists has proliferated in recent years. Templated newsletters and special ads in rich media still today can be very effective.
Building Community Using Email...
What are ways that you can use email to advertise your site and business? What software tools meet your needs? How can you create effective templates for newsletters? What constitutes an effective email advertisement? How can you increase the effectiveness of your ad campaigns? Should you buy mailing lists? How do you target your ads to the proper audience?
This area of the site contains articles, notes, and links to other resources that will help you answer these and other questions.
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Using Email Campaigns
