SEO and Google Too
Search engines optimization has never been more challenging than it is today. Optimizing a site requires extensive and always current knowledge of an ever changing technology, namely the search engine. And because no two search engines rank results the same way, optimizing for one may result in decreasing performance on another.
Meta tags play different roles in different search engines. Text content, once used to SPAM the engines, now gets ranked systematically, with controls that either prevent content spamming or issue penalties for it. Page titles, text, links to and from the site, the quality of the links, traffic, and yes, meta tags, all combine to affect rankings.
Getting Found...
How do you go about getting your site found by the appropriate traffic? Not all traffic is equal after all... How do you increase the level of your ranking in a highly competitive field (Hosting companies, for example) that is saturated with knowledgeable players? How do you target the quality of visitors you want? How do optimizations for one engine effect rankings in others?
This area of the site contains articles, notes, and links to other resources that will help you answer these questions. |
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Search Engine Optimization
