The Ins & Outs of Managing Customer Relationships
With most websites, traffic to the site can mean many email contacts for the owner. These contacts can be farmed and used for promotion of the site, and of the products or services the company offers. Keeping track of how the contacts have or will be used is called Customer Relations Management.
Customer Relations Management has become a key aspect of website management, and there is little question that dealing with this online is a great tool for sales force automation and maintaining communications with an existing customer base.
There are however a great many considerations when dealing with this aspect of website management. The increased availability of software for the purpose has brought with it concerns as to proprietary systems, where changing from one system to another can be extremely costly for the company.
Calling Mr. J. Q. Public... Calling Mr. J. Q. Public...
The many software packages, and the lower cost of implementation creates concerns for the sales force management staff. What are the needed features? What is the likelihood that your company will remain on a given platform for an extended period? Are other software packages required to use the system? Witness the need for SQL database servers... How do you determine what will be the best solution for your company?
This area of the site contains articles, notes, and links to other resources that will help you answer these questions. |
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CRM: Customer Relations Managers
